A talk given by Karen Sallick – President, The Priority Group; Pamela Kruse – Director of Ecommerce, XO Group Inc; and Bernardine Wu – CEO, FitForCommerce
IRCE Ecommerce Tech Workshop, June 10, 2014, Chicago
Learn how customer relationship management allows retailers to coordinate marketing, branding and the customer experience to provide a 360-degree view of customer interactions including purchases and returns as well as dialogue conducted via e-mail and the call center. CRM-enabled segmentation based on shopper history, demographics and online behavior can reveal new opportunities to cement shopper loyalty and bolster sales.
Click here to view the presentation.