The Priority Group offers highly-personalized, strategic thinking and facilitating
The Priority Group started in 1996 with the vision of offering highly personalized service to companies who not only need strategic thinkers but, more importantly, strategic facilitators to assist them with their Customer Experience Management (CEM). Over the past 17 years we have evolved into a customer experience and employee engagement consulting firm that uses analysis, market research, training and change management to create unique and branded customer experiences and employee loyalty.
The highly specialized people who make up The Priority Group have embedded themselves in our clients’ corporate culture to fully understand their needs and create the strategic road map that can move mountains in the way of improved bottom lines and brand-loyal customer relationships.
At TPG, we have decades of hands on experience in identifying the right people for your business; the right processes to put in place to make your business hum; and the right technology to give you the information you need to make the best decisions. The Priority Group doesn’t stop with the delivery of the road map. We ensure your success in following it. This involves implementing company-wide and targeted communications which includes training the key stakeholders to make sure everyone is seeing the same vision and moving in the same direction.
At The Priority Group we believe that knowledge truly is power. And we work to make sure we give you all the ammunition you need to make your business everything you envision it can be.
Karen is the founder and President of The Priority Group, Inc. With over 25 years of marketing, CRM and clienteling experience, Karen has always been at the forefront of the customer experience revolution, leading clients in their journeys towards customer-centricity. A skilled strategist and facilitator, Karen brings "in the trenches" experiences to every client engagement. She provides executive leadership and tactical guidance to her team, overseeing the success of every client relationship.
Prior to founding her company, Karen was with Harte-Hanks as the General Manager and creator of the Marketing Planning and Analysis Unit and as Vice President of Client Development. Before joining Harte-Hanks, Karen was the Director of Strategic Planning and Customer Development at Barneys New York. Karen began her career at Goldman, Sachs & Company. When not working at The Priority Group, Karen can be found surfing around the world, a passion she discovered on her 40th birthday.
Fran joined The Priority Group in 1998 and became a Partner in 2001. Fran boasts over 30 years of direct communication, database, circulation and CRM/CEM experience including work in the retail, catalog and publishing industries. Fran applies her keen understanding of customer behavior to optimize our client’s communications with current and prospective customers and increase overall profitability.
Prior to The Priority Group, Fran was Director of Marketing for J. Crew Group, Inc. where she headed the female apparel catalog. Before joining J. Crew, Fran was the Director of Database Marketing Systems for Lord & Taylor, a division of May Department Stores. Fran has also worked for Ziff Davis Magazine Publishing Co., where her direct mail and circulation background began. In her first retail job, due to her head for numbers and trustworthy nature, Fran ran the sports pools despite her complete lack of sports knowledge.
With over 15 years of direct marketing and CRM experience, Derek is skilled at developing innovative direct-to-consumer and B2B solutions by focusing on his client’s business objectives, leading cross-discipline teams, utilizing data-driven insight, and leveraging best-in-class technologies. Derek is a technology veteran and brings a rich set of experiences and expertise in data, tools, and process excellence for client success. Derek joined The Priority Group after spending the prior seven years at Targetbase as Senior Vice President, Technology. Prior to Targetbase, Derek was with Adea Solutions as CTO of the IT consultancy responsible for global services and all technology practice development. Derek often entertains colleagues and friends with his flawless knowledge of “Gilligan’s Island” trivia.
Passionate about improving the customer experience, Sara’s expertise lies in using customer needs and insights to drive strategy across touch points. Using her background in change management and organizational development, she has led efforts to cascade CRM vision and strategy throughout her clients' organizations. Sara is a skilled facilitator of workshops, planning sessions and ideation sessions with management teams and customers.
Prior to her work with The Priority Group, Sara was a Senior Consultant for Peppers and Rogers Group, leading their Organizational Transformation Center of Excellence. Before Peppers and Rogers, Sara was a Senior Business Analyst with Marketing Corporation of America in their Management Consulting Group. Sara began her career learning about global corporate banking issues and international trends working as a research analyst for Strategic Management Group. Sara rowed crew in college and began her retail career working at Gap Kids in high school.
Gina joined The Priority Group in 2001, bringing over 28 years of direct communications, customer engagement and clienteling, customer analysis and database selection, implementation and marketing experience. Gina draws on her expertise in these varied areas to serve as Project Manager for many clients such as Barneys, Diane Von Furstenberg and Movado. Before joining The Priority Group, Gina was a Senior Client Development Manager at Harte-Hanks, Inc., where she developed and implemented strategic marketing programs with several retail specialty stores. During her time at Harte-Hanks, Gina developed her strong private label credit card background. Prior to joining Harte-Hanks, Inc., Gina gained her retail database marketing and direct mail experience from positions as Database Marketing Manager at Barneys, New York and Saks Fifth Avenue. Earlier in her life, Gina tried flying a plane and dreams of having enough time to pursue her pilot’s license.
In her 20+ years’ experience, focusing on retail, client services and marketing, Sirry has had numerous roles where she has leveraged her expertise to help clients maximize their investment in database development and execution of successful CRM programs. Her most recent role was with Fulcrum Analytics, Inc. as Director of Client Engagement. Prior to Fulcrum, she worked for Experian Simmons focusing on marketing research. Sirry had many client services and marketing roles while she worked at Harte Hanks: including Client Advocate, Client Development Manager and ultimately being promoted to Director of Retail Services. As director, she was responsible for managing a cross functional team of technical and client services members charged with designing, building and implementing customer centric databases for department stores and specialty retailers. Before taking on the Director of Retail Services role she was selected to establish the client services group for the startup of the Harte Hanks office in Australia. In her free time, Sirry can be found following Kid Rock around on one of his Super Fan cruises.
Caroline brings a diverse background to The Priority Group, combining consulting, marketing and financial services expertise to help organizations review their current capabilities and determine their future state strategies.
Since 2010, Caroline has primarily worked with automotive industry clients, such as Volkswagen. Prior to this, Caroline honed her marketing and consulting skills by working with Citibank Vietnam and on the strategic marketing team at MedImmune, Inc. Before earning her MBA, Caroline worked at CFAR, Inc. and Deutsche Bank AG in London and New York. Caroline’s deep connection to the Retail Industry can be traced back to being stuck in an elevator at FAO Schwartz as a little girl.
Maureen joined The Priority Group in 2006, providing strategic marketing, sales, program performance and database analysis expertise for clients including Vineyard Vines and Salvatore Ferragamo.
Prior to joining The Priority Group, Maureen worked as a Portfolio Manager and analyst for UBS Asset Management. There she managed institutional client funds; developing fixed income investment strategies and maintaining client relationships. In addition, Maureen headed up a team that developed, modeled and implemented a portfolio attribution database for fixed income department. Prior to UBS Asset Management, Maureen worked for Bankers Trust Company as a Trust Officer heading up a team of analysts specializing in Mergers, Acquisitions and Leveraged Buy outs. Maureen’s dedication to her work in retail once resulted in her being locked in the store and discovered by police with drawn guns on Thanksgiving Eve.
Lisa joined The Priority Group in 2010, bringing marketing and infrastructure experience from the corporate finance world. She has provided project management, sales data analysis, organizational development, and market research for clients including The Bay, Home Outfitters, and Kenneth Cole.
Prior to joining The Priority Group, Lisa has been Vice President of Acquisition Finance for Gleacher NatWest and Vice President of Corporate Finance at Chase Manhattan Bank/Chemical Bank/Manufacturers Hanover Trust. At Gleacher NatWest, she focused on new business opportunities with large private equity firms. As an Independent Contractor there, she worked with senior management on improving infrastructure, client and marketing databases, and internal communication systems to ensure seamless execution among all divisions of the company. When not running around with her children, Lisa relaxes through her secret obsession -- watching crappy reality tv.
Since joining The Priority Group in 2006, Sabrina has developed a knack for bringing customer data to life. She provides project support for customer behavior analysis and customer experience training, finding the little kernels of insight that offer a new perspective. She has worked with a diversity of clients including Bliss, Frette, DVF, Tory Burch, Tempurpedic, and Saks Fifth Avenue. In addition, she runs The Priority Group office, doing everything down to ordering the team lunch. Prior to TPG, Sabrina was a drug discovery scientist at Wyeth Research. When not working for TPG, Sabrina is trekking in or dreaming of India.