A talk given by Karen Sallick – President, The Priority Group; Pamela Kruse – Director of Ecommerce, XO Group Inc;  and Bernardine Wu – CEO, FitForCommerce

IRCE  Ecommerce Tech Workshop, June 10, 2014,  Chicago

Learn how customer relationship management allows retailers to coordinate marketing, branding and the customer experience to provide a 360-degree view of customer interactions including purchases and returns as well as dialogue conducted via e-mail and the call center.  CRM-enabled segmentation based on shopper history, demographics and online behavior can reveal new opportunities to cement shopper loyalty and bolster sales.

Click here to view the presentation.