At The Priority Group we know that in order to have a successful business you need to have happy and enthusiastic customers.
How does this happen?
It all starts with your business. We approach it like you would if you were building a stool. The three “legs” in any business involve having the right people; the right technology; and the right processes in place. All these things being equal, and in balance, you’ll find your customers will want to pull up a seat and stay for awhile… a very long while, if you’ve done it right.
What’s the strategy?
Do you have the data ammunition and the technology in place to allow your marketing team to unleash good will and targeted communication to your customers to keep them happy and coming back?
And how about those processes? Have you embedded the right ones in the system so you’ll know just what your customers love and why, so that you can keep giving them what they’re looking for?
Are you showing your best face to your customers by having enthusiastic and empowered employees on the ground?
Analysis and Communication Strategy
Making sure your marketing is on target and creating the desired response
We analyze all the information to determine if your efforts are having a positive impact on sales and, most importantly, on your profits. We don’t just hand you analysis that is “interesting to know”, but use this information to detail and implement an action plan. We stay through until success is achieved. Every company has something unique to offer their customers and different ways to interact with them. The Priority Group tailors our work to meet the unique needs of the companies we work with. From putting basic RFM segmentation in place to sophisticated predictive modeling, we will meet you wherever you are, optimize what your are currently doing and move you along to new uses of the data, technology and process we help you develop.
The Priority Group works with you to thoroughly test everything we implement.
Key components in the process:
- Customer analysis
- Direct communication planning and/or execution
- Prospecting
- Customer segmentation and modeling
- Database quality assessment
- Direct communication effectiveness assessment and recommendations
- Customized KPIs and measurement methodologies
Customer Experience
Getting the experience right
The Priority Group partners with you to take a close look at just what your customer is experiencing at all touch points; and then brings our expertise into play to outline what an ideal experience looks like for your customer and what it takes to get there. We work with the key people in all areas of your organization to help get their “buy-in”, which is often the difference between success and failure.
Key components in the process:
- Current assessment of your people, processes, and technology
- Customer journey mapping
- Market research
- Change management
- Training programs
- Clienteling
- Customer loyalty programs
- Employee reward and recognition programs
Technology Selection and Optimization
Finding the technology that’s just the right fit for your business
We have the inside scoop on technology trends and industry tools. We’ve been out there working with other businesses with similar needs and goals. We’ve seen firsthand what works and what doesn’t. You can let our unique hands-on experience and knowledge help you determine whether working within your current tools and processes makes sense or whether it’s time to implement new ones. We make sure that whatever we suggest is practical for all the stakeholders. They are going to have to “live” with these systems. So we help them make good, long-term decisions by assessing how the tools will work for them in a side-by-side comparison.
Key components in the process:
- Business requirements gathering and development
- Technology requirements gathering and development
- RFP development, management and vendor selection
- Technology gap analysis
- Service agreement and pricing negotiation
- Data quality assessment, structure and flow requirements
- Data intelligence